The phrase, “time flies when you’re having fun” could not apply better to the time that I have spent at WordenGroup Public Relations. At the beginning of the internship in early January with the Denver and Jackson Hole-based boutique public relations firm, I lacked any previous experience or knowledge of public relations. As time went on, I began working on media lists, client lists, news releases and media releases. With more experience, I became more comfortable with the projects I was assigned and was able to take on more responsibility. Since my time left in Denver is limited, here is a recap of some of my most embarrassing moments during my PR internship moments – plus the most important things I’ve learned while working at WordenGroup Public Relations:
While I could come up with several embarrassing moments to choose from, probably the most embarrassing occurred early in my internship, when I was in Jackson Hole, Wyo., helping with WordenGroup client the International Pedigree Stage Stop Sled dog race. One of my jobs on the race was to ask where people were from and whether they had attended the race before. Numerous times I would give someone my (rather long) spiel before I realized that I had already talked to them! (I chalk it up to a combination of nerves and the fact that people are harder to identify when bundled in layers of down and fleece). Other times I would ask people questions and they would give me a confused look until I apprehended that they were one of the many international guests who visit Jackson Hole and attend the race, and they had no idea what I was saying.
Antler arch in Jackson, WY
One of the funnier things that happened during my internship took place every Monday, Wednesday and Thursday, when Anne and I worked together at the Denver office. Anne and I liked to compare lunches and see who held out longest before digging into our lunch sacks (starting at around 10 a.m.). But we both had trouble remembering to bring utensils, resulting in some odd situations for eating soup, say, or leftover Chinese food. Finally, by the end of April we filled an entire desk drawer with various lunchtime necessities.
The most important thing I have learned about working in public relations – which I guarantee will be true no matter what PR firm you work with – is to RECORD YOUR HOURS! I have to admit, I was terrible at first about recording my hours of time spent on each individual project. I didn’t think it was that important. Boy, was I wrong. Not only does recording your hours determine how much someone gets paid, but it also lets the company know how much time they are devoting to each client.
One of the most important things I’ve learned from interning is, if you don’t put yourself out there and take a chance, you will never find what you are looking for. While looking for internships, I decided that it couldn’t hurt to apply out of state. I found WordenGroup PR after googling, “PR firms in Colorado.” Darla’s contact information came up and I decided that it wouldn’t hurt to send her an email to see if she was interested in taking on an intern. Surprisingly, I heard from Darla the next day and it wasn’t long after that that I arranged to work with WordenGroup Strategic Public Relations.
Although public relations might not be for everyone, I have come to fall in love with this profession and specifically WordenGroup. Hopefully, I will continue to work in PR throughout and after my college years and stay in touch with all of the amazing people that make WordenGroup the successful and dependable PR firm that it is today.
Intern Sydney Smoot